Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP

  • Kristiana Astuti 
    Universitas Negeri Padang
    Indonesia
  • Nadhila Sari
    Universitas Negeri Padang
    Indonesia
  • Hani Maisyarah Batubara
    Universitas Negeri Padang
    Indonesia
  • Kendis Anwar
    Universitas Negeri Padang
    Indonesia
  • Susi Evanita
    Universitas Negeri Padang
    Indonesia
  • Vidyarini Dwita
    Universitas Negeri Padang
    Indonesia

Abstract

Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases. The purpose of this study was to determine the Impact of Website Quality on Online Compulsive Purchasing Behaviour of UNP Faculty of Economics Students. This type of research uses quantitative survey methodology. Consumer demographics were randomly selected from a database of Instagram visits and followers. A total of 112 respondents, collected using the incidental sampling method, were sampled. A link to the survey was provided to collect data.The research instruments used in the study included online compulsive buying behavior measurement scale, website quality assessment tool, online impulsive buying behavior measurement scale, and demographic questionnaire.The SEM analysis technique method was used for data analysis. According to the research findings, website quality has an impact on the significance of compulsive behaviour mediated by impulsive buying behaviour online. The partial significance test shows the difference between the R-Square value of online impulsive buying of 56.3 percent including moderate influence. As well as the magnitude of the influence of website quality on impulsive buying of 64.4 percent including high influence.
Keywords
  • Online Compulsive Buying Behaviour Online
  • Impulsive Buying Behaviour
  • Web Quality
References
  1. Akram, U., Hui, P., Kaleem Khan, M., Tanveer, Y., Mehmood, K., & Ahmad, W. (2018). How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and Logistics, 30(1), 235–256. https://doi.org/10.1108/APJML-04-2017-0073
  2. Asrinta, P. S. (2018). The influence of sales promotion and store atmosphere towards impulse buying with shopping emotion as intervening variable. Journal of Research in Management, 1(2), 23–33.
  3. Begley, S. (2017). Can’t just stop: An investigation of compulsions. Simon and Schuster.
  4. Cruz, J. P., Colet, P. C., Al-otaibi, J. H., Soriano, S. S., Cacho, G. M., & Cruz, C. P. (2016). Validity and reliability assessment of the Compliance with Standard Precautions Scale Arabic version in Saudi nursing students. Journal of Infection and Public Health, 9(5), 645–653. https://doi.org/10.1016/j.jiph.2016.01.010
  5. Cuandra, F., Manajemen, K. K.-J., & 2021, undefined. (2021). Analysis of influence of materialism on impulsive buying and compulsive buying with credit card use as mediation variable. Journal.Feb.Unmul.Ac.Id, 13(1), 7–16.
  6. Danish Habib, M., & Qayyum, A. (2018). Cognitive Emotion Theory and Emotion-Action Tendency in Online Impulsive Buying Behavior. Journal of Management Sciences, 5(1), 86–99. https://doi.org/10.20547/jms.2014.1805105
  7. Dr. Duryadi, M. S. (2021). Metode Penelitian Ilmiah Metode Penelitian Empiris Model Path Analysis Dan Analisis Smartpls.
  8. Dwi Azizah, F., & Nur, A. N. (2021). Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions. Golden Ratio of Mapping Idea and Literature Format, 2(1), 52–64. https://doi.org/10.52970/grmilf.v2i1.134
  9. Eka Sari, A. (2014). Analisis Faktor Yang Mempengaruhi Pembelian Spontan. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 13(1), 55–73.
  10. Fasyni, A., Budiarti, A. P., & Lasmini, R. S. (2021). Faktor-Faktor Yang Mempengaruhi Online Impuls Buying. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 10(2), 175. https://doi.org/10.26418/jebik.v10i2.47796
  11. Fauzy, A. (2019). Metode Sampling. In Molecules (Vol. 9, Issue 1).
  12. Giao, H. N. K., Vuong, B. N., & Quan, T. N. (2020). The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam. Uncertain Supply Chain Management, 8(2), 351–370. https://doi.org/10.5267/j.uscm.2019.11.004
  13. Gupta, A. Das, & Kumar, H. (2022). Factors Influencing Impulse Buying Behavior. International Journal of Orthopaedics Research, 5(2). https://doi.org/10.33140/IJOR.05.02.05
  14. Hashmi, H., Attiq, S., & Rasheed, F. (2019). Factors affecting online impulsive buying behavior: A stimulus organism response model approach. Market Forces, 14(1), 1–13.
  15. Hussain, A., Komal, L., Arshad, B., Kashif, M., Afzal, M., & Shaheen, A. (2021). (PDF) Citation: Altaf Hussain et al (2021). Recent Advances and Novel Strategies to Combat Biotic and Abiotic Stresses in Saudi Journal of Pathology and Microbiology Abbreviated Key Title: Saudi J Pathol Microbiol Recent Advances and Novel Strategies to Combat Biotic and Abiotic Stresses in Plants with Hydroponic Technology. December. https://doi.org/10.36348/sjpm.2021.v06i10.003
  16. Luigjes, J., Lorenzetti, V., de Haan, S., Youssef, G. J., Murawski, C., Sjoerds, Z., van den Brink, W., Denys, D., Fontenelle, L. F., & Yücel, M. (2019). Defining Compulsive Behavior. Neuropsychology Review, 29(1), 4–13. https://doi.org/10.1007/s11065-019-09404-9
  17. Matsani, M. (2024). The Influence of Leadership Style, Work Motivation, and Work Environment on Employee Performance at PT. Bersama Teman Sejahtera. LITERATUS, 5(2), 382–392. https://doi.org/10.37010/lit.v5i2.1482
  18. Neves, J. A. (2016). Factors influencing impulse buying behaviour amongst Generation Y students [Thesis, North-West University]. http://hdl.handle.net/10394/24927
  19. Pradhan, V. (2018). Study on Impulsive Buying Behavior among Consumers in Supermarket in Kathmandu Valley. Journal of Business and Social Sciences Research, 1(2), 215. https://doi.org/10.3126/jbssr.v1i2.20926
  20. Rahman, M. F., & Hossain, M. S. (2022). The impact of website quality on online compulsive buying behavior: evidence from online shopping organizations. South Asian Journal of Marketing, 4(1), 1–16. https://doi.org/10.1108/sajm-03-2021-0038
  21. Rifai, A. (2015). Partial Least Square-Structural Equation Modeling ( Pls-Sem ) Untuk Mengukur Ekspektasi Penggunaan Repositori Lembaga ( Pilot Studi Di Uin Syarif Hidayatullah Jakarta ). Al-Maktabh, 14, 56–65.
  22. Sapienza, F., & Zandi, S. (2020). In the mood for impulse buying. An investigation of the influence of the mood on online impulse buying. https://hdl.handle.net/10589/171030
  23. Sholiha, E. U. N., & Salamah, M. (2015). Structural Equation Modeling-Partial Least Square. Jurnal Sains Dan Seni ITS, 4(2), 169–174.
  24. Suharto, Y., & Hariadi, E. (2021). Analisis Kualitas Website Badan Pengembangan Sumber Daya Manusia Menggunakan Metode Webqual 4.0. Jurnal Manajemen Dan Organisasi, 12(2), 109–121. https://doi.org/10.29244/jmo.v12i2.33917
  25. Utari, F. (2021). The effects of website quality and consumer characteristics toward online impulsive buying behaviour on Tokopedia website [Bachelor Thesis, Universitas Pelita Harapan]. http://repository.uph.edu/14851/
  26. Wulandari, K. (2018). Pengaruh Kecanduan Internet dan Materialisme terhadap Perilaku Pembelian Kompulsif Online. E-Jurnal Manajemen Universitas Udayana, 7(2), 1021. https://doi.org/10.24843/EJMUNUD.2018.v7.i02.p17
  27. Yulianto, Y., Sisko, A., & Hendriana, E. (2021). The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis. Journal of Business and Management Review, 2(10), 692–714. https://doi.org/10.47153/jbmr210.2152021

Downloads

PDF

Statistic

Abstract Views
: 231 times
PDF
: 1 times